• Keshav Godala

How did it all begin?

Updated: Jun 20, 2019

Ordering food online is ubiquitous in India- students use it, office-goers use it and parents use it. Online food aggregators like Swiggy, Zomato, UberEats, Eat.Fit have grown at an exponential pace and they haven’t made major inroads into Tier 2 or Tier 3 cities yet. It is just the tip of the Iceberg. And if you are having a hard time believing it, then here are a couple of facts-

Indian online food delivery market is set to grow at 16.2%

It is set to be valued at $17.02 billion by 2023

2 million orders will be placed on a daily basis by 2020

But, what we tend to ignore is the plastic that comes along with the food delivery guy and we conveniently use innumerable plastic containers, plastic spoons, forks, glasses and then just throw them away. And as far as numbers go, we found that on an average, the online food delivery system in India leads to about 3000 tonnes of plastic being dumped into landfills every month.

This is something we were disgusted by, not only because we all know the harms of single-use plastic but here we were, consuming them day in and out without a single care in the world. And we wanted to do something about it.

Inspired by the reuse of containers by dabbawalas, we came up with the idea of InfinityBox™. A solution where containers can be reused more than 100 times and the reverse logistics is hassle-free. InfinityBox™ is how you give back to the environment, while enjoying your meal in a food-grade, superior quality container.

It is time for us to be the change

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